Bharat Travels was established in June, 1946 by it’s founders
Mr.S.M.Keshavan, Mr.R.S.Subramanya Rao and Mr.T.V.Subba Rao with a share capital of Rs.100,000.
It managed to survive through the post-independence market conditions and grew into a
consistently profit making strong organization.
Mr.Keshavan with his team formulated strategies for shaping
the new travel market by predicting the direction of the economy in Independent India.
They tilled a barren economy to sow seeds knowing it will yield a domestic market. It did:
the Indian Travel Market. |
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| Milestones: |
India on Rail:
In the 40's when the country was being swept by the Independence wave, Bharat Travels
promoted 'Jai-Hind' rail tours which explored India for Indians. Late forties, BTS
pioneered pilgrim tours in exclusive trains and bus tours for upto 90 days. BTS took
travellers from South India all the way upto Kashmir.
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| IATA Accredition: |
| In 1955, BTS became the first IATA
accredited agency in south India, which paved way for our corporate travel services. |
| Corporate Travel: |
| In the late 50’s, BTS developed
a comprehensive service module for large organisations - right from regular travel to
arranging their conferences both in India and abroad. Later which was called Corporate
Travel Management. |
| Travel Fairs: |
As trade grew, tobacco, leather and
garment traders were seeking export opportunities to reach overseas markets. In the
60’s, BTS crossed the border to promote international trade fairs in Europe.
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| Package Tours: |
| By 70's traders and exporters became
frequent travellers, thus bringing international destinations closer in their mindset. BTS
promoted packaged family holidays to Europe and Far East. Also, India was gaining
popularity in the West and BTS joined hands with overseas companies such as Britannica,
Daro Voyages etc. to bring foreign tourist groups to India. |
| Eco-Tours: |
| In the 80's, there were growing
awareness in the conservation area, and BTS were one of the pioneers in promoting
Eco-tours of South India to foreign tourists. Also the 80’s saw BTS consolidating
it’s position as a leading travel agency in south India. |
| Networked services: |
| Today quality in travel management
at breakthrough speed has become a basic necessity. Bharat Travels at Chennai and similar
companies having strong local presence in other indian metros, have together formed a
countrywide functional network INTERSERVE LTD.in 1997. |
| Technology Initiative: |
In the 90’s, with the entry of
internet and other technology innovations, BTS started researching into the right
technology which will help them achieve their vision.
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| New Millennium: |
In the year 2000, Bharat Travels
announced implementation of a totally web based eCRM technology in association with
elorasoft Inc. of USA.
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